2016
First joint ranging war-room
Helped a pantry supplier align hypermarket blocking with dotcom substitution rules.
About the studio
Trade marketing with receipts
Tieup Nexus started when three trade leads kept rebuilding the same appendix the night before buyer calls. We document once, rehearse honestly, and ship narratives that finance can trace.
Principles
- · Evidence before adjectives — if it cannot be footnoted, it waits.
- · Respect night crews — blocking advice has to fit 2 a.m. resets.
- · One storyline — marketing, supply, and finance read the same spine.
- · Limitations on the page — excluded work is named, not buried.
Milestones
2019
Formalised category review templates
Published modular briefs adopted by three regional sales organisations in KR.
2023
Pohang studio expansion
Opened the Nam-gu studio to shorten travel for eastern banners and suppliers.
Team of ten
Haeun Park
Category Strategist
Former hypermarket lead translating buyer language into workable ranging stories.
Rowan Il-sung
Retail Planner
Blocking and reset choreography for eastern KR banners and cold loops.
Mateo Choi
Trade Analyst
Dual-HQ reporting structures, proposal maths, and annex discipline.
Nari Fujita
Client Consultant
Reporting charters that stop Monday-morning metric fights.
Ellis Nam
Category Strategist
Promo governance for household chemistry and detergents.
Yuki Han
Retail Planner
Chilled NPD pacing with realistic replenishment guardrails.
Noah Temko
Client Consultant
Challenge kits for single-banner deep dives without burning trust.
Camille Rhee
Trade Analyst
Dotcom, MFC, and shelf bridges with honest substitute language.
Ian Seo
Category Strategist
Seasonal missions and giftable FMCG with supply-aware scenarios.
Sora Lind
Client Consultant
Workflow design between finance, supply, and account teams in Busan.