Chilled adjacency risk
Mapping substitutability when private label moves into yoghurt adjacency without alarming the incumbent national brand.
Client pathway
Category management support without pageantry
Tieup Nexus pairs quantitative signals with grounded field evidence so your recommendations read as assistance, not theatre. Use the schematic below to brief internal stakeholders before engaging us formally.
Category review model
Every engagement begins with an evidence charter: what decisions are in scope, what data you can share, and which buyer arguments must be rehearsed. We then layer desk work, store walks, and facilitated critiques so the final pack mirrors how your organisation actually operates—not a fantasy playbook.
- · Signal intake & governance map
- · Store truth capture with photographic discipline
- · Narrative + annex QA with finance in the room
Assortment examples we reference
Promo stack collision
Highlighting overlapping % off mechanics across adjacent aisles that procurement has flagged for hygiene.
Innovation pacing
Sequencing trial facings for pouch snacks when MFC availability lags store shipments by four days.
Retailer use cases
Hypermarket ranging reset
Joint business planning prep with finance-grade annexes, photo-backed blocking notes, and bilingual executive summaries when headquarters requests English copies overnight.
Dotcom parity commitments
Shelf-to-dotcom matrices with honest substitution language, pick-efficiency commentary, and guardrails for marketing claims that operations can defend.
Reach us
90-2, Segye ri 2, Ocheon-eup, Nam-gu Pohang-si, Gyeongsangbuk-do, Korea
+82-6-325-8989