assortment strategy
Assortment Archetype Signal Review
Rebuild the story your shelf tells buyers before the next joint business plan cycle.
Duration: 18 business days
Format: Hybrid workshops + desk analytics
Indicative fee: ₩2,800,000 (confirm via contract)
Retail context: hypermarket · deep-dive analysis · objective: ranging reset
Haeun Park
Former hypermarket category lead; now structures trade evidence for FMCG teams across KR.
Scope narrative
We examine how your current SKU mix aligns with household missions, promotion cadence, and private-label adjacencies. The review compresses noisy sell-out files, ranging notes, and store walk photos into a single narrative brief that your category managers can defend in buyer rooms without scrambling for evidence.
What the engagement includes
- Field walk synthesis with geo-tagged photo callouts
- Elasticity checkpoints against similar markets in KR
- Promotion stack hygiene audit for overlapping mechanics
- Private-label cannibalisation watchlist with substitution pairs
- Modular one-page brief plus appendix for finance questions
- Scenario board for delist / hold / invest decisions
- Retailer-facing language pass tuned to each banner tone
Outcomes teams cite
- Clearer ranging priorities with shelf-ready rationale
- Fewer last-minute data pulls during buyer rehearsals
- Aligned finance and supply views on phased changes
Field questions
No. We start with representative stores and your national summary. Missing files slow down modelling, so we publish a gap list in week one and stage assumptions transparently.
Experience notes
“The archetype brief finally made our delist list legible to finance—especially the promotion stack page that flagged duplicate mechanics. Still wanted one more day on chilled, but the appendix covered it.”
“Buyer rehearsal felt calmer because the elasticity callouts mirrored the language their analytics team already trusts.”