shelf planning
NPD Shelf Sequencing Study
Plan the first eight weeks of a launch so new items earn space without torching core SKUs.
Duration: 14 business days
Format: Hybrid lab sessions
Indicative fee: ₩3,600,000 (confirm via contract)
Retail context: convenience · deep-dive analysis · objective: NPD launch
Yuki Han
Retail planner focused on chilled NPD with short shelf life.
Scope narrative
We model sequencing paths for trial SKUs, outline signage dependencies, and sync replenishment signals. Designed for innovation teams who already cleared concept testing but fear chaotic execution in stores.
What the engagement includes
- Trial ladder with quantitative gates per week
- Adjacent SKU risk map with delist contingencies
- Replenishment signal design for DC and store
- Signage hierarchy for limited SKU facings
- Training snippet for call centre scripts
- Wholesaler note for grey-market monitoring
- Post-mortem canvas to capture learnings
Outcomes teams cite
- Launch pacing that finance can forecast
- Field scripts aligned to supply reality
- Documented learnings for the next wave
Field questions
No—that stays with your research agency. We ingest approved sensory claims and focus on shelf behaviour.
Experience notes
“Trial ladder made the difference when chilled capacity shrank week three. Post-mortem canvas now standard for us.”
“Wholesaler grey-market note caught two parallel listings early—worth the price of the engagement alone.”