category reporting
Promo Hygiene Forensics Review
Trace overlapping promo stacks, funding leaks, and margin drag with a retailer-ready fix list.
Duration: 11 business days
Format: Blended analytics + store walks
Indicative fee: ₩2,400,000 (confirm via contract)
Retail context: hypermarket · standard analysis · objective: promotion hygiene
Ellis Nam
Category strategist who led promo governance for household chemistry brands.
Scope narrative
Ideal when banners complain about predictability or when finance sees unexplained funding drift. We stitch promo calendars, funding letters, and store execution photos into a single forensic storyline with remediation options.
What the engagement includes
- Calendar overlay for base vs incremental mechanics
- Leak detection between HQ edits and store execution
- Margin bridge with conservative scenarios
- Photo-based proof of blocking drift during promo weeks
- Retailer-ready language for renegotiation huddles
- Guardrail checklist for future approvals
- Playbook for emergency rollback communications
Outcomes teams cite
- Visible list of overlapping promos with owners
- Shared vocabulary between sales and finance
- Actionable guardrails before the next national flyer
Field questions
We read exports you provide; deep API integration is out of scope unless contracted separately.
Experience notes
“Overlapping flyer plus in-aisle BOGO finally had names attached. Buyer accepted the fix list because photos matched their QA pass.”