assortment strategy
Seasonal Reset Scenario Desk
Model three ranging paths for seasonal peaks so supply and trade agree before reset night.
Duration: 9 business days
Format: Intensive desk + daily huddles
Indicative fee: ₩2,200,000 (confirm via contract)
Retail context: specialty · snapshot analysis · objective: promotion hygiene
Ian Seo
Category strategist specialising in giftable FMCG sets.
Scope narrative
We stress-test volume spikes, promo layering, and returnability for seasonal SKUs. Outputs include scenario dashboards, risk-coded recommendations, and a retailer note outlining operational asks.
What the engagement includes
- Three scenario paths with volume ladders
- Cold chain capacity commentary for peak weeks
- Returns probability bands with finance sign-off cues
- Signage and blocking priorities per scenario
- Contingency SKUs with clear delist triggers
- Daily stand-up agenda for war-room weeks
- Post-season learning log template
Outcomes teams cite
- Single scenario language for supply and sales
- Earlier escalation when capacity risks surface
- Cleaner post-season reviews with documented triggers
Field questions
We also cover regional festivals if you provide the demand spikes.
Experience notes
“Contingency SKUs with delist triggers stopped our gift set overhang by mid-January.”
“War-room agenda was specific—mentioned the Assortment Archetype Review template we liked last quarter.”