shelf planning
Shelf Blocking Logic Playbook Sprint
Translate negotiated targets into blocking ladders your field team can execute without guesswork.
Duration: 12 business days
Format: On-site pilots + remote desk
Indicative fee: ₩1,950,000 (confirm via contract)
Retail context: membership club · standard analysis · objective: negotiation support
Rowan Il-sung
Retail planner specialising in cold chain resets for eastern KR banners.
Scope narrative
This sprint converts abstract ranging agreements into blocking sketches, linear flow rules, and measurable facings. We collaborate with your supply and trade marketing leads so the logic survives store remodels and seasonal resets.
What the engagement includes
- Blocking heatmaps by store cluster with facings ranges
- Decision tree for hero SKU vs challenger rotation
- Per-fixture signage cues tied to shopper missions
- Checklist for night-crew handoffs in hypermarkets
- Scenario notes for promo weeks vs base weeks
- Voice-over script for training merchandisers remotely
- Governance calendar for quarterly refresh reviews
Outcomes teams cite
- Fewer blocking disputes between region leads
- Faster reset nights with reconciled paperwork
- Consistent story on the shelf for mystery shoppers
Field questions
Yes. We produce both pallet storyboards and inline shelf alternatives so one playbook covers multiple physical formats.
Experience notes
“Night crews finally had a single PDF instead of conflicting Excel tabs. Still heavy for convenience stores.”
“The decision tree for hero facings stopped our Jeju team from improvising when chilled capacity shrank.”
“Voice-over for remote training was specific to our blocking debate language—not generic merchandising filler.”